What was important to you when you went to purchase smartphones or other electronic items 3 years back? Maybe resolution, memory or RAM features. But now, in these recent years, the threats regarding digital devices have increased manifold. That’s why, ahead of this festive season, the buyers are focused on privacy and security features.

The companies have also adopted this shift in consumer behavior. They are selling smartphones & laptops with inbuilt privacy measures and antivirus software. The companies have made this demand their prime goal by delivering such products to suit the market needs.

Examples of these devices are Dell EMC PowerProtect DP series integrated appliances and PowerProtect Data Manager Software. They help the users to counter the effects of cyber threats and safeguard their data across traditional and cloud applications.

Since the pandemic struck, cyberattacks, hacking, and other security breaches have become common. Hackers also use fake apps, Trojans, and fraud messages to target the user base.

They target both the company & personal data. As a result, there has been an increase in antivirus purchases too.